Fabrica

Fabrica is a communications research centre.

Fabrica is a communication research centre. It is based in Treviso, Italy, and is an integral part of the Benetton Group. Established in 1994 from a vision of Luciano Benetton, Fabrica offers young people from around the world a one-year scholarship, accommodation and a round-trip ticket to Italy, enabling a highly diverse group of researchers.
The range of disciplines is equally diverse, including design, visual communication, photography, interaction, video, music and journalism. Fabrica is based in a campus centred on a 17th-century villa, restored and significantly augmented by renowned Japanese architect Tadao Ando.
If they pass the rigorous screening process, the young residents start a period of education and research on real projects based on the conviction that communication, in all its applications, must be a vehicle of conscious social change.
Fabrica aims to inspire a specific creative category of young “social catalysts” who, at the end of their experience at the centre, will continue their work independently.
Today more than ever, Fabrica’s research is a cross-disciplinary commitment wherein communication interacts with other vital sectors like the economy and social and environmental sciences and, through continual experimentation, is alert to the changes and trends of modern society.
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